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| Now you can often see the 'amateur' kind of lettering on shop windows - letters not registering or flipped over. In spite of their errors, such texts attract attention. And this is just what I did. The logo itself did not have much typographic expression. So I just flipped the N horizontally over. The serif which characterizes the top left stroke now came down to the bottom of the right stroke. You didn't really notice it, but something was wrong. |
To me that characterized the mentality of the magazine as well - adjusted to a bigger audience but still odd. I wanted to subtly influence ideas about design and typography. And I never thought I would be taken seriously - until in 1986 Huib van Krimpen - a well known Dutch authority on the field of book typography - published his 'Book about the making of books' (Dutch language).
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©1995 TYP/Typografisch Papier and the author
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