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A logotype is a piece of type with several uncombined characters cast upon it, the Collins English Dictionary says. Well, to me a logo (short for logotype) is a graphic symbol - whether type or picture - which stands for a product, a brand, a company, an activity or whatever which needs a visual or graphic identity. When it works it's good.
For Vinyl Magazine I was graphic designer/art director from 1982 until 1986.
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Vinyl covered the developments in early 80's pop music other magazines refused to write about. The magazine was characterized by its layered, experimental and changeable lay-out. Each issue appeared different in design and typography. As the experimental music of Cabaret Voltaire, Einstürzende Neubauten and Joy Division sounded in the those days.
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